WHAT IS BUSINESS INTELIGENCE ?

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Business intelligence (BI) refers to the set of strategies, technologies, and practices that organizations use to collect, integrate, analyze, and present data in order to support better decision-making and drive business performance. BI involves the use of various tools and techniques to transform raw data into meaningful and actionable insights that can be used to inform business decisions.


BI typically involves the collection and integration of data from various sources, such as transactional systems, databases, and external sources, followed by analysis and presentation of the data in a way that is easy to understand and use. BI tools may include data visualization software, query and reporting tools, dashboards, and scorecards.


The goal of BI is to provide decision-makers with timely, accurate, and relevant information that can be used to optimize business processes, identify opportunities for growth, and mitigate risks. BI can be applied across a wide range of industries and functions, including finance, marketing, sales, operations, and human resources.

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