What is E Commerce and ECommerce marketing ?

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Ecommerce refers to the buying and selling of goods and services online, while ecommerce marketing refers to the strategies and tactics used to promote and sell products and services online. 


Ecommerce encompasses the entire process of online transactions, including the creation of an online store, product listings, shopping cart functionality, payment processing, and order fulfillment. It can involve various types of businesses, from small shops selling handmade items to large corporations offering a wide range of products.


Ecommerce marketing, on the other hand, focuses on promoting products and services through various online marketing channels such as social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. The goal of ecommerce marketing is to increase traffic, generate leads, and ultimately drive sales for an online business. It involves creating and executing digital marketing strategies that are tailored to the specific needs and goals of an ecommerce business.


In summary, ecommerce is the broader term that encompasses all aspects of online buying and selling, while ecommerce marketing is a subset of ecommerce that specifically focuses on marketing and promoting products and services online.

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